Posts in Apparel
Alice & Trixie by Angela

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Scouting for fashion finds at the age of 10, Angela, encountered her first fashion fix: hot pants. Determined to turn her passion into a career, the native New Yorker later enrolled at FIT and simultaneously landed a job at one of NYC’s premiere boutiques where she would eventually become the head buyer. She went on to found the iconic Alice & Trixie.

Fun Fact: the collection was named as a playful tribute to the heroines of the 1950’s sitcom, The Honeymooners.

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ApparelVanessa Bruce$$$
Armoire by Ambika

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"Go conquer the world — we will make sure you look damn good doing it." is Armoire's mantra, and we're obsessed. How does it work? As a member you rent four curated pieces of clothing for $149/month, delivered straight to your door. Exchange for new styles of high-end items whenever you’re ready. The result: a polished style, without any of the time or effort.

Bonus: they also sell signature BSS LDY PWR tees, grab yours here.

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Bandier by Jennifer

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Meet Bandier, our favorite female powered find for fashionable activewear.

A few years back, Jennifer asked herself, “Why can’t I find the best selection of fashionable activewear all in one place?” To find her answer, she did what any woman would do if she wants something done right—she did it herself.

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ApparelVanessa Bruce$$$
The Bee and The Fox by Ashley and Willy

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The Bee and the Fox was created by wife and husband duo, Ashley and Willy, the first project they've collaborated on, besides raising their two boys.

While Ashley was creating stunning photographs, Willy craved a career that allowed him to feel as happy as his wife's photography made her. With their talents combined The Bee and The Fox was born. Together, they create clothing for adults and little ones, home decor and one of a kind photography prints.

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Apparel, ParentingVanessa Bruce$
B.Yellowtail by Bethany

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"I get to wear clothing that expresses love for my community and is deep rooted in my culture."

B.Yellowtail’s brand values reflect Bethany’s Apsaalooke (Crow) & Tsetsehestahese & So’taeo’o (Northern Cheyenne) tribal heritage. Their mission is to celebrate ancestral tradition through contemporary Native America clothing. It's all in their motto: Indigenously Designed for All.

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Chaboukie by Leah

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A costume designer and supermom, Leah always preferred dressing her son in leggings because it was the easiest way to get to the little one's diaper.

Leah had been ordering them on Etsy when she realized she could buy fabric and whip a pair herself in twenty minutes. Soon, Chaboukie was brought to life.

Chaboukie is a responsibly made, fashion-forward, unisex, overall awesome baby and toddler clothes.

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Apparel, ParentingVanessa Bruce$
Classic Rock Couture by Claire

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Claire started treasure hunting when she was seven years old, exploring her mother's wardrobe from the 70's. Now that she's an adult, and thrift stores are plentiful, she makes a profit from her passion with Classic Rock Couture.

Pieces from Claire's collection have been spotted on celebrities like Miley Cyrus, who wore a Rising Sun bomber jacket on a promotional ad for #MileyWeek, in which Miley performed every day for a week on The Tonight Show.

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ApparelVanessa Bruce$, $$
Girlfriend Collective by Ellie

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ICYMI, Girlfriend Collective offered free leggings for the price of shipping a year back. The too-good-to-be-true leggings are made from 25 recycled water bottles and are sustainably made in Hanoi, Vietnam. Did they live up to the hype? Us ladies at Dough vote a resounding YES (we may even be typing this wearing Girlfriend leggings now).

Ellie and husband + co-founder, Quang have since added a variety of colors and have extended the collection to include bras and tops.

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GLO by Zehra + Sophia

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Sisters Zehra + Sophia founded GLO to confront issues society actively tries to oppress, such as race and gender.

The duo believes fashion can be the most effective medium to bring about change. Actively seeking out influencers that share similar values, GLO partners with bloggers, fashion experts, and makeup gurus, to facilitate meaningful conversations with their communities.

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Jen Zeano Designs by Jen

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Jen is an adventure seeking flower child. Mexicana and proud, she believes any occasion is good enough to celebrate and will never turn down an opportunity to spread kindness. Her clothing line is a celebration and we've all got an invite to the party. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
In her own words she creates rad things, for free spirits. From tees, to stickers, from throw pillows, to dad hats, there is something for everyone with a wild heart. Gina Rodriguez has even been spotted wearing her Latina Power tee.

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Lively by Michelle

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“For me, creating Lively was a YOLO moment. I wanted to take everything I learned and throw it out the window.” - Michelle Grant, Founder + CEO of Lively

Michelle left her senior-level job at Victoria’s Secret to create a brand that addressed the needs of women she felt her old employer had been neglecting, including comfort and maternity.

Where Victoria Secret's vision was fantasy, steered largely by men, Michele created Lively to cater to real-life situations for women, including pregnancy, without sacrificing style.

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ApparelVanessa Bruce$
Lunya by Ashley

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Ashley always dreamt of being an entrepreneur. When she caught a glimpse of her frumpy pajama-clad reflection in the mirror one evening, she finally found her product. Craving sleepwear that reflected the woman she felt like, she created Lunya.

At Lunya, Ashley creates gorgeous sleepwear, for women, by women. Their curated collection solves for specific sleep problems — hot sleepers, cold sleepers, midnight nip slips, and wake-me-up wedgies — each piece designed to work together to meet your sleep needs.

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ApparelVanessa Bruce$$$
Mersur by Sarah

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Sarah founded Mersur to inspire women to be the muse of their own lives. Her line of beach gowns, swimsuit cover-ups and resort style dresses epitomizes the jet setting, endless summer feel of Southern California and Rio de Janeiro.

On a mission to empower, a percentage of sales is donated to Stoked, a non-profit which employs the sports, cultures, and industries of action sports to propel youth from underserved communities to successful futures.

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MM.LaFleur by Sarah, Miyako and Narie

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When women succeed in the workplace, the world becomes a better place. - MM.LaFleur

Sarah LaFleur, Miyako Nakamura, and Narie Foster are on a mission to take the work out of dressing for work. Sarah decided to harness the power of self presentation, join up with Miyako and Narie, and create a wardrobe solution for professional women. The result? Timeless clothing we can’t get enough of.

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Mother Denim by Lela

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Meet Lela. She's a jean whisperer.

Lela founded MOTHER with Tim nearly a decade ago. With extensive denim backgrounds, the duo were determined to do it all differently.

Their brand evokes the memories and experiences of growing up in 1970's California – what you were wearing, what you were doing, and who you were getting in trouble with. It reflects the freedom to be unfiltered, brazen and above all amusing.

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ApparelVanessa Bruce$$$
Modern Citizen by Jess and Lizzie

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Jess and Lizzie have created a brand they longed to have for themselves: minimalist, on-trend fashion, beauty, and home goods catered to the modern woman, where luxury isn't the price point. Most pieces are under $100.

More than commerce, Modern Citizen has a focus on community, believing in elevating and empowering women. Each product in their collection is named after a woman they love and admire, and now, they encourage others to nominate an awe-inspiring woman to be featured.

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Rawly Bold by Pamela

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Pamela created Rawly Bold to be a community where positivity was abundant. Seeking to counteract the negativity she felt was taking over the world, she began crafting goods meant to inspire, motivate, and empower.

As part of their mission to inspire and spread positivity, Rawly Bold's apparel is ethically made and they donate a portion of every sale, including:

  • 10% to Planned Parenthood

  • 10% to Every Town

  • 10% to ACLU

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Round Plus Square by Henriette

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Inspired by Equality Now, a nonprofit protecting the human rights of women and girls around the world, Henriette Ernst created Round Plus Square, a conscious fashion brand.

Every purchase from Round Plus Square supports Equality Now while each piece is thoughtfully crafted to convey messages of peace, prosperity and gender equality. 

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