Shop 25th & June
We're fangirling over Nexus and her nail elixirs from 25th & June. "I've always had big hair, a big heart, and big ideas. So when I started 25th & June Nail Elixir on my bedroom floor, I did it with nothing but a passion for all-things-pretty, my pure obsession with nail polish, and a desire to create something bigger than myself."
Cute AF ☑️
Shop 25th & June
Since the business opened, it’s become more than that and has blossomed into Meagan’s own way of slowing down to spend some time with herself and to create products that encourage other moms to do the same. Her hope is that her products will be what stops moms at the end of a hectic day so they can take some time to relax.Read More
In 2011 Beauty Bakerie started as a passion project while Cashmere was battling breast cancer. Before she started crafting cruelty-free, makeup, she put herself through college and nursing school, while being a single mother. Through all her hardship, her mission is to be sweet and sweeten the lives of others.
Now, she's grown the indie makeup brand to a $5M empire and her makeup has been spotted on both Beyonce and Cardi B. She embodies positivity and the girl boss hustle.Read More
Shop Be Transcendent
Meet Janeya of Be Transcendent. She hand crafts skincare products with 100% natural oils and organic ingredients with no preservatives, added dyes, fillers or unnecessarily added fragrances.
Their collections are crafted for three skin types and feature ingredients like honey, ylang-ylang oil, safflower oil, linoleic acid, frankincense oil, aloe vera gel and white beeswax.Read More
Shop Even Keel
Sun-Infused Herbs ✔️ A founder who
takes trips to continually discover new ingredients ✔️ Products created with respect for the Earth ✔️ Sound like your kind of company? Meet Even Keel.
When En realized her family background in herbs was, in fact, her calling, she combined Eastern Roots and Western Herbs to create a gorgeous, vegan bath & body line. Always handcrafted in small batches, her specialty is working with Earth’s natural clays, oils and botanicals.
Leigh created the company for her two daughters, Zuri and Nya, in more ways than one. Together, they formulated the products for sensitive skin like their own and together, they create everything sold in their boutique.
All of their items are handmade with care and superior ingredients. Because ingredients in skincare and haircare products are absorbed into your bloodstream, the crew at Hunnybunny believes it's important to know what you're putting on your skin. They use only natural and healthy ingredients in their products, many of them being food-based items you will find in your kitchen.Read More
Shop Huda Beauty
Huda began her journey as a beauty blogger, passionate about sharing her makeup artistry to the world. Three years later, she launched a line of eyelashes with Sephora.
Huda Beauty now has over 28 million followers on Instagram and a line of beauty products including liquid lipsticks, lip contour pencils, textured eyeshadow palettes, and complexion products.
Shop Ina Dayle
Ina believes that each one of us has a responsibility to preserve a sustainable environment. She decided to start a business where organic and natural ingredients are a top priority.
Handcrafted in Miami, Ina ensures all ingredients are certified organic and are fair trade or are sourced from a local farm. Our personal favorite? Her Coffee Time Scrub ☕️
As someone living with Lyme Disease, Ina believes it’s important to give back. A $1 from each product goes to Lyme Disease research and awareness.Read More
It all started with nude lipstick. Now, Mented has an array of products, inclusive of all skin tones.
"We believe every woman should be able to find herself in the world of beauty. We know you'll love being put first - because when it comes to beauty, no one deserves to be an afterthought."⠀Read More
Shop Milk and Honey
Alissa Bayer originally launched Milk and Honey as a spa a decade ago and founded it with a few principals in mind: to create an one of a kind experience, commit to clean ingredients in their products, enrich their employees' lives, and give back to the community.
Now, Milk and Honey includes three spas, five salons, and their own line of organic products developed with the help of estheticians, massage therapists, and stylists.Read More
We’re in love with Teresa's colorful, all natural, skin care line. MudHead's ingredients, which include wild chamomile, blue corn meal, and juniper berries, are harvested from the Hopi reservation in northeastern Arizona.
The story behind the name? The MudHead is a spiritual kachina who has a jovial, whimsical spirit, and is also a medicinal healer.
Shop My Uni
Let's talk #GlowGoals. When Takiara couldn't find effective but affordable products for her acne and scarring, she was inspired to create her own solution. Believing natural skincare products aren't a luxury, but a necessity, she created My Uni, your official skincare bestie.
Nail polish evolved from car enamel around 100 years ago and not much has changed since. Angel and Sarah teamed up in 2014 to create Nail Snaps with the goal of making it easy for everyone to have the nail designs of their dreams without all the mess and toxicity.
Today, their NailSnaps platform features over 50,000 designs by nail artists and fans who have created nail designs via their mobile app.Read More
Shop Oui Shave
Karen created Oui Shave when she finally had enough with the irritation she got from shaving. As she began building her brand, she quickly noticed the current products marketed to women didn’t take their needs, nor their skin, into consideration.
She’s designed the first customized single-blade razor for women and we're forever grateful.Read More
Shop Rizos Curls
Julissa spent years researching the perfect formula and hunting down quality ingredients to create a product that celebrates all curls, from her Tia’s coily strands to her sister’s loose waves.
Rizos Curls is created from the heart and is Julissa's perfect formula for bouncy, shiny, defined, frizz-free, soft, voluminous curls.
Shop Sanara Skincare
Rebekah got into DIY skincare after reading about crafting natural soaps in The Nerdy Farm Wife by Jan Berry. From there she joined a few DIY Facebook groups, and the rest is history. Her company, Sanara Skincare, is dedicated to swapping out synthetics and artificial fragrances + colors for natural ingredients like green tea extract, blueberries and rosehip seed oil.
Sanara is rooted in the Spanish word sanará meaning You Will Heal, and Rebekah proudly supports communities that have been historically underserved.
While working with intertidal ecosystems, Shilpi discovered the regenerative properties of marine algae. She decided to create a healthy line of plant-based skincare featuring wild seaweed, to celebrate both healthy skin and oceans. Shilpi continues her work in ocean advocacy for the Break Free From Plastic global movement.
Samudra Skin & Sea partners with ocean conservation campaigns that benefit both people and the planet.Read More
Shop Serious Lip Balm
Follow @extrah, @meganisluckey
Khara and Luckey wanted to figure out a way to have soft lips without all the nonsense. They perfected their all natural lip balm formula and started a business. Then came a healing balm, a lip scrub, a paw balm, a nipple balm, a partridge and a pear tree.
Their all natural lip balms are available in 70+ different scents and a growing number of other skin care items.Read More
Shop Sequoia Soaps
15 years ago Michaelee was an engineer designing roads until her side hustle, Sequoia Soaps took off. Now, her team has grown and is proudly 100% indigenous owned and operated. Inspired by their native legends and ingredients, Sequoia’s products are 100% formulated, designed and handcrafted by the team.
After working at The Honest Company, Cat started noticing the strange ingredients in her bath and body products. When she was on the hunt for a fragrance that didn't contain allergens, harmful chemicals, and smelled fresh, she couldn't find one. Her journey inspired her to create Skylar, a collection of perfumes free of chemicals and allergens.
As part of their mission, Skylar contributes a portion of their sales and time to Step Up, a non-profit that provides mentorship for underprivileged high school girls.Read More