Coalition Snow by Jen
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“What does it say about our perception of women’s skills if all they can buy is shorter and softer, something with a pink graphic on it. That is insulting.” -Jen
Jen was on a backcountry ski trip musing about the lack of skis and snowboards on the market for women who are experienced in the sport and are looking for more than just a pink sticker or flower detailing.
Coalition Snow is now the world's first company specializing in high performance skis and snowboards designed by women, for women.