Lively by Michelle

 
Lively by Michelle
 

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“For me, creating Lively was a YOLO moment. I wanted to take everything I learned and throw it out the window.” - Michelle Grant, Founder + CEO of Lively

Michelle left her senior-level job at Victoria’s Secret to create a brand that addressed the needs of women she felt her old employer had been neglecting, including comfort and maternity.

Where Victoria Secret's vision was fantasy, steered largely by men, Michele created Lively to cater to real-life situations for women, including pregnancy, without sacrificing style.

 

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