Why shop women owned?

With every purchase we make a statement about what we value. When we direct our dollars to women owned businesses we have an impact on creating economic equity and representation in the c-suite plus beyond.


Learn The Stats

Your wallet impacts -

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The Capital Gap.
Women receive less than 3% of venture capital.
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The capital gap widens for women of color. Of all venture capital raised in in the past decade latinx women-led startups raised 0.32% and black women raised 0.0006%.
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The C-Suite.
Fewer women run Fortune 500 brands than men named John.
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Women influence 80% of consumer spending yet represent only 4% of Fortune 500 CEOs.
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Equity.
Women represent less than 10% of decision-makers in venture capital.
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Venture capital firms with female partners are three times more likely to invest in companies with a woman CEO.

Impact

Together our wallets are powerful. $5B to be exact.

If everyone in the US spent $20 a month at a woman owned business we’d drive nearly five billion dollars towards female led companies monthly.

Your wallet matters. Women business owners, creators and product makers need you. It will take years for the funding gap to close from the top down, but by directing your dollars to these phenomenal women, you’re helping women rise and creating change from the bottom up.

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It’s simple to support female-led brands by swapping in products made by women to your daily routine.

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