Together we’re powerful. $2B to be exact.

If every woman in the US spent $20 a month at a woman owned business we’d drive over two billion dollars towards female led companies, every month.

By directing our dollars to lady bosses, we create opportunity and change. That’s what we call wallet power.



 
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Wallet Feminist

wal·let fem·i·nist / noun /

1 - A person who directs their wallet power towards women owned businesses.



Wallet Power

wal·let pow·er / noun /

1 - The ability to create opportunity and change via everyday purchases.
Synonym: Vote With Your Wallet



 
Our faces when we’re forced to take a photo or think about the current stats facing women in business. We’re Anna and Vanessa, co-founders here at Dough.

Our faces when we’re forced to take a photo or think about the current stats facing women in business. We’re Anna and Vanessa, co-founders here at Dough.

 

Our mission is to drive purchase power and awareness towards women owned businesses in order to create economic equality. When women rise, we all do.

Our vision is to build an inclusive movement, representing all fempreneurs, their stories, and the brands they’ve built in order to create a society where women are equally represented in the boardroom, c-suite, and beyond.



 
 
 

Causes we care about.

Tackling the underrepresentation of high-skilled minority employees in the innovation economy.


Future-proofing the wellbeing at work by erasing bullying and supporting safe, positive and inclusive cultures.


Eradicating the long-standing gender wage gap impacting the economic security of women and families.

 
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