aavrani by Rooshy

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Drawing upon family traditions, aavrani re-created the powerful, all-natural skincare that has made South Asian women beautiful and glowing for centuries. Their mission is to deliver premium, non-toxic products for all women by encouraging them to feel proud and confident in their skin.

The aavrani ritual invites all women with the opportunity to center themselves, aligning inner confidence with outer radiance. At our core, we celebrate female empowerment. In Hindi, "rani" means "queen." The aavrani mission is to champion and uplift by encouraging all women to embrace their natural beauty.