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  • #DeterminedWeRise Shirt Photos
  • Screenshots of Rally Social Posts

Smashing the Patriarchy with Stats, Selfies and Spending.

August 24, 2018

BOSTON– Hundreds of women across the country are rallying for equality and women’s access to funding on Equality Day, August 26th. Using the hashtag #determinedwerise, women from the coasts to the midwest are staging a digital rally by taking selfies, posting stats and pledging to vote with their wallets to support women led businesses.  
 
98 years ago the 19th Amendment was passed giving women equality in the voting booth. However, women still aren’t equal when it comes to company funding. According to a March 2018 report from the National Women’s Business Council, women start businesses on average with half the capital as their male counterparts.  As their companies grow, that gap widens to obtaining one sixth the capital of their male counterparts in similar stages. 
 
“My first venture capital meeting, the investor sat across from me and asked if I was just pretty to look at. I went home, dyed my hair, and swapped my skirt for sneakers. $13M in funding later, I was one of the lucky ones.  I’m rallying to let other women know that we’ve got this and we’re determined to rise.”- Anna Palmer, Cofounder, Dough
 
“I’m rallying because I’ve had jobs in tech where the companies didn’t even know where the women’s bathroom was because I was the only woman. With equal access to capital, more boss women will rise up to start and scale companies and in turn, lift other women up with them.” - Vanessa Bruce, Cofounder, Dough
 
Due to the large response, the digital rally and pledge to use wallet power to support women owned businesses will continue throughout next week.  Dough will be featuring a half dozen women owned businesses on it’s instagram and weekly newsletter and regramming responses from the rally.  You can join the movement at www.joindough.com or on instagram @joindough.  For more information about the digital rally, contact Anna Palmer, CEO of Dough at 309-241-7048 or anna@joindough.com. 


ABOUT DOUGH:
This mission of Dough is to smash the patriarchy with our wallets by directing dollars to women-led companies.  Each week, Dough members can discover a new batch of a half-dozen female founders and their products.  Dough members are encouraged to buy and follow the companies to help those ladies rise.  Follow along at @joindough on Instagram or www.joindough.com. 
 

ABOUT THE TEAM:
Dough was created by a group of eight boss women and has now expanded to include an alpha launch team of over 300 ladies across the country. Previously working together on the cause-based commerce site Fashion Project, the leadership team is passionate about mission driven companies and the impact people can have with their purchases.

Anna Palmer- Anna is passionate about mission driven companies, commerce and women’s issues.  Alongside Dough, she is currently co-founder and Investing Partner at XFactor Ventures, a seed stage venture fund backing women founders launched in 2017 in partnership with Flybridge Capital. Anna also created and launched SuitUp, a movement with over 20,000 women to have conversations in all 50 states across America about the issues facing women in their hometowns. Prior to XFactor Ventures, Anna was co-founder and CEO of Fashion Project, the industry leader in high end clothing donation, scaling the company to power donation programs for multiple major national retailers and giving back to over 2,000 organizations. She has been named a Style Innovator to Watch by InStyle Magazine, one of ten tech CEOs changing the face of philanthropy by Complex Magazine, Hottest Startup by New England Venture Capital Association, Nominated Changemaker by the  United State of Women, and has been featured in Forbes, The Boston Globe, CNBC SquawkBox, InStyle Magazine, the book Counter Mentors and more. Anna holds a J.D. from Harvard Law School and a B.A. from Eureka College.

Vanessa Bruce- Over the last decade, Vanessa has established herself as an expert in design by creating intuitive experiences that delight founding teams almost as much as they delight their users. Named one of the 65 women setting a precedent in product management and design, she is a champion for process who brings structure and clarity to every room she enters. She has been recognized by the Stevie Awards, Adobe Creative Jams, Publicity Club of New England Bell Ringer Awards, PR Week Awards, Society of New Communications Research and the Summit Marketing Awards. Prior to Dough, Vanessa was a co-founder and partner at Six Things - an award winning, female owned plus operated, brand studio where she worked with clients including Chewy, Brooklyn Boulders, and Jada Pinkett Smith. Earlier in her career she worked as a product strategist and designer, for venture-backed companies like Sense Labs, Fashion Project and Swirl Networks where she was able to take innovative home and retail technologies from concept to reality. She kicked off her career agency-side with 360 Public Relations where she worked with clients including, Disney, JetBlue and Angry Orchard. Vanessa earned her B.A. from Simmons College where she studied Design and Public Relations. Starting in college she spent 5 years leading an after-school art program for at-risk youth in Roxbury. In her ongoing commitment passing on her love for creativity as well as the knowledge she’s gained in her career, Vanessa is now a mentor at Hack.Diversity. 

Christine Rizk- Prior to Dough, Christine was SVP of Business Development and General Counsel for Union & Fifth following the acquisition of Fashion Project. At Fashion Project, Christine was cofounder and President, scaling the company to process over 300,000 donation items. Christine has also been named a Style Innovator to Watch by InStyle Magazine, one of ten tech CEOs changing the face of philanthropy by Complex Magazine, Hottest Startup by New England Venture Capital Association, and has been featured in Forbes, The Boston Globe, CNBC SquawkBox, InStyle Magazine, and more. Christine holds a J.D. from Harvard Law School and a B.A. from Northwestern University.

RESEARCH STUDY CITED: 
https://s3.amazonaws.com/nwbc-prod.sba.fun/wp-content/uploads/2018/03/28215658/NWBC-Report_Understanding-the-Landscape-Access-to-Capital-for-Women-Entrepreneurs.pdf